Consider online reviews to be a 21st-century word-of-mouth.
Online reviews are necessary for any practice in today’s world. And since they’re so public, they can often feel scary!
But you don’t have to be nervous about reviews… in fact, they can be an extremely valuable marketing tool for your business. Reviews tell a story about the patient experience at your practice.
Generally speaking, there are three reasons people leave reviews — they want to help influence the buying decisions of others, they want to share an experience, or they want to reward a company for great service.
It may be a combination of multiple reasons, but you want to aim for reviews that reward your practice for great service, of course!
Tell me more!
There are three outcomes with reviews. Good reviews, which are four or five stars, will typically be accompanied by a written testimony. Neutral reviews, which are three stars, are sometimes accompanied by testimony. And bad reviews of two stars or lower? They’ll almost always have a testimony!
You’ll want to respond regardless of whether a review is good, neutral, or bad. Here’s a basic strategy…
Step one is to evaluate the review. Step two is to discuss it with the team. Step three is to respond to the review.
Let’s talk more about how to accomplish all this.
I’m all ears!
Learning Pathway Content
Learning Pathway Includes
- 3 Topics
- 3 Quizzes
- Learning Pathway Certificate
